Privacy Policy

1. What Information We Collect

We may collect and process the following types of personal information:

  • Identity Data – name, title

  • Contact Data – phone number, email address, billing address, and service location

  • Vehicle Information – registration number, make and model, tyre size

  • Transaction Data – details of services you’ve purchased, payment method (not card details)

  • Technical Data – IP address, browser type, device type (if using our website)

  • Marketing & Communications Data – We use Google Analytics and Tag Manager for performance analysis on our website. No private information is stored and used for marketing and selling purposes.

2. How We Use Your Data

We use your personal information for the following purposes:

  • To manage bookings and deliver our mobile tyre fitting services

  • To communicate with you about appointments, confirmations, and updates

  • To process payments and issue invoices

  • To respond to customer queries or complaints

  • To improve our website, services, and customer experience

  • To send relevant promotions or offers, if you have opted in

3. Legal Basis for Processing

We process your data under one or more of the following lawful bases:

  • Contractual obligation – to provide services you’ve requested

  • Legal obligation – for compliance with laws (e.g. tax)

  • Legitimate interests – for internal admin and service improvement

  • Consent – for marketing communications, where applicable

4. Data Sharing

We only share your personal data when necessary, including:

  • With trusted third parties involved in processing payments or delivering services (e.g. tyre suppliers)

  • With legal or regulatory authorities, if required by law

We do not sell or rent your personal information to any third parties.

5. Data Security

We take data protection seriously and implement appropriate technical and organisational safeguards to prevent unauthorised access, loss, or misuse of your data.

6. Data Retention

We retain your personal information only for as long as necessary to:

  • Fulfil the purposes we collected it for

  • Comply with legal and accounting requirements

  • Resolve any potential disputes

Typically, this is no longer than 6 years for financial or invoicing data.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data (where legally permissible)

  • Object to or restrict processing in certain situations

  • Withdraw consent (for marketing)

To exercise any of these rights, contact us at:

📧  fordlanetyres@hotmail.com
📞  01903 252 100

8. Cookies

Our website may use cookies to improve functionality and user experience. You can set your browser to refuse some or all cookies or alert you when websites use them.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the updated effective date.

10. Contact Us

If you have any questions or concerns about how we handle your data, please contact:

Ford Lane Tyres
📧  fordlanetyres@hotmail.com
📞  01903 252 100